|
咸陽翻譯公司關(guān)鍵字：alone." On the one hand to take full advantage of Moutai Maotai brand, the establishment of "Maotai liquor is best" market畢業(yè)論文翻譯成英語文章 position, and into the wine, beer market畢業(yè)論文翻譯成英語文章, and strive to achieve the industry's best. In a variety of business areas, but also to expand the operation of capital-related industries, such as bio-industry.
In contrast with the Wuliangye, Moutai liquor relatively simple strategy, that is the main development of high-end brands. Moutai mainly located in the high profit margins, there is room for development of high-end liquor market畢業(yè)論文翻譯成英語文章. Companies to implement high-end brand extension strategy, the main varieties 53,43,38,33 degree "Guizhou Maotai" and 80 years, 50 years, 30 years, 15 years' vintage Maotai. " Wuliangye Maotai brand strategy and the difference is that, focusing on high-end customers in the high-end market畢業(yè)論文翻譯成英語文章 segment, the high end market畢業(yè)論文翻譯成英語文章, the profits of large, relatively weak competition in the market畢業(yè)論文翻譯成英語文章, to achieve greater efficiency rather than the pursuit of status on the production and sales. Product comparison, sales of wine increased Maotai year, accounting for one-third of sales revenue. The price of high-end products only from the view, Wuliangye and Maotai retail price or less, and some product prices Wuliangye soon reach $ 300, high-end market畢業(yè)論文翻譯成英語文章 position of the Maitai impact as well. However, these two companies in 2001 the average price of alcohol comparison, we also can see two different Moutai and Wuliangye price difference between brand positioning. (See Table I) Do not want to give up the low market畢業(yè)論文翻譯成英語文章-based considerations for low Maotai also introduced a high-end market畢業(yè)論文翻譯成英語文章, the "Prince Maotai wine" and the middle and low "Maotai welcome wine" and Maitai series products, and strive in the market畢業(yè)論文翻譯成英語文章, some as low. 2002 report, the Maotai into the market畢業(yè)論文翻譯成英語文章 compared to last year increased by 50%, mainly used for prince promotion of wine and welcome drink. Maotai pursue the development of ideas in the consolidation, the development of high-end liquor market畢業(yè)論文翻譯成英語文章 segments based on segment to the middle and low for a certain brand extension. Response from the market畢業(yè)論文翻譯成英語文章 point of view, the low strategy is not successful, did not get consumer recognition. Maotai development strategy has the advantage of concentrated focus on high-end market畢業(yè)論文翻譯成英語文章, due to the relative concentration of investment英文論文翻譯費用多少錢 resources, the original brand, based on the formation
|