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成都翻譯公司關鍵字：implementation of those policy makers and strategic interests and concerns of different, so the choice of corporate strategic policy direction also very different from his. Therefore, the essence of corporate strategy, or strategic choice of the most important issue is not more correct strategy, but who has what kind of motivation to identify and implement the strategy, that is, who is the strategic choice of the interests and concerns are. Because, for the right strategy and evaluation is to determine whether or not the judge or assessor for the transfer with the business relationship, that is, interests and concerns of the decision of the strategic value judgments. Interests and concerns of different status, or different people, to determine the strategy and selection criteria are different. In this sense, can safely say that the interests of the enterprise structure (or interests and concerns of the structure) determines the firm's strategic choice. This structure is not only the interests of the general sense of the ownership structure, but also a variety of relationships between stakeholders. For example, some business leaders said: "A project as long as three years or five years to recover the investment英文論文翻譯費用多少錢 made profits, even after promising not to close the converting, then, today's investment英文論文翻譯費用多少錢 is reasonable, because a million is not a project year project, so long as the lifetime of the project to maximize the economic return on it. "This of course is in line with the normal behavior of rational economic man. The problem is, according to the concept of such a strategy, corporate "reputation" is formed, how to build the brand? And no reputation and brand value of companies and products, how can a real competitive business. However, if someone criticized the business leaders, then he can ask: "I am fully aware of the Company翻譯論文公司最專業's most powerful competitive factors and the performance is not short-term profits, but a strong brand reputation and long-term profitability, The problem is that I have a relationship with? Or it than I am now able to more tangible benefits important? "Anyone strategic choices and judgments are based on some rational thinking based. Economics, the basic characteristics of pure rationalism is based on the nature of pure reason: not to any irrational factors (eg, ethnicity, religion, culture, ideas, etc.) for the transfer, through the logical pros and cons trade-offs based on feasible means to achieve the goal of maximizing their論文摘要翻譯英文 own interests. In other words, the core of pure reason (based on
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