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安陽翻譯公司關鍵字：Income stability in the property sales mode, the cash inflow in property sales completed on time and under construction, sales, market price, so the earnings instability. On the contrary, property rental income model can be obtained through long-term stable lease income.Liquidity risk in property sales mode, once the real estate business in the construction process encountered a shortage of funds and other liquidity risk, as property of the physical form has not been achieved, so the poor liquidity, liquidity risk of the enterprise against the weak. In contrast, property rental income model, as companies hold a certain amount of property, it can be through the sale of the property has been held to solve the liquidity problem. Further, in a real estate investment trust real estate market, companies can cash in capital markets, property rental income model liquidity risk is even smaller.Market risk model in property sales, real estate companies face is a major market in the price of risk; in property rental income model, the real estate business is faced with three major rental market risks. As the real estate speculation, the real estate market cycle and other factors, the volatility of the real estate market price is much stronger than the volatility of the rent, so the former will face greater market risk.Brand in the property rental revenue model, the real estate business by holding high-quality commercial properties, office buildings to enhance the corporate image and create brand value. For example, the Hongkong Land Group held at the Central Office once earned a lot of the "Central to the king" in the world, Pacific Place and Swire Properties of Hong Kong commercial property in high quality brand. Therefore, to enhance the company image, the pattern of property rental income advantage.Analysis showed that the two revenue models with different features, difficult to compare which is more conducive to the sustainable development of the real estate business. However, look at the Hong Kong real estate companies over the past few decades the development of history, I believe that with the continuous development of the real estate market, the two models are converging income, mixed income model because of the advantages of integrating the two models, and for more accepted by the real estate business. This will be the real estate market in Hong Kong's case-based Sun Hung Kai Properties, analysis, return on investment patterns change deep-seated reasons.Sun Hung Kai Properties Company Case StudyIn 1963, Kwok Tak Seng, Lee Shau Kee, Fung King Hey and three investment 100 million yuan, respectively, Sun Hung Kai Enterprise Co., Ltd. established. August 23, 1972, Sun Hung Kai Enterprise Co., Ltd. listed in Hong Kong in 1973 changed its name to Sun Hung Kai Properties Limited (hereinafter referred to as "earth"). "New earth" Mainland and Hong Kong's long-term bullish potential, initially advocating the development of small and medium sized residential projects, with the needs of the market gradually began to fully develop large residential projects. Since
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