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潛江翻譯公司關鍵字：From December 11 2004 begin, according to China's WTO commitments, China's retail industry has completed a transitional period of three years to realize fully open. Foreign retail giants can not limit access to Chinese mainland market, the Chinese retail enterprises constitute a strong pressure, competition from the eastern to the western inland area gradually penetrate. In this paper, Lanzhou City, Gansu Province, the retail industry for the study on the current status of retail development in western analysis, research, made some observations and recommendations.China's western regions including Chongqing, Sichuan, Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Qinghai, Ningxia, Xinjiang, Inner Mongolia, Guangxi, 12 provinces, autonomous regions and municipalities; area of ??6.85 million square kilometers, accounting for 71.4%; population 396 million, accounting for 28.8% of the total population. The western region is rich in resources, market potential, an important strategic position, but because of natural, historical, social and other reasons, economic development is relatively backward. In recent years, with the support of national policy and the deepening of the western development strategy for the western economy has seen unprecedented development, the retail industry is also showing a good momentum day by day.As the capital of Gansu Province, Lanzhou City, located in the three plateau in western China Interchange, Gansu Province, is the political, economic and cultural center, our starting point for the analysis of Lanzhou, an overview of the status and problems of Western retail.1 small overall size, low degree of chainFor the retail industry, the cost advantages of scale is critical leadership. With operating costs when Wal-Mart is always more than "Kmart" low 2.5 percentage points and eventually defeated the opponent. Lanzhou City, in addition to several large-scale foreign retail enterprises, the local retailers are still relatively small scale. Lanzhou City, the retail industry, the low degree of chain. Although the format point of view, supermarkets, department stores, appliance stores, specialty stores and other formats have been achieved most chain operations, but the chain level remains at a low level. In the survey we found that due to irregularities in the operations and logistics and distribution system is imperfect, many chain is difficult to obtain the appropriate scale. This also led many companies to scale expansion, chain mode of operation to explore a very cautious approach, some companies even complacent. These ideas have greatly limited the development of retail business.(2) management and low level of technology, logistics and distribution systems are imperfectProficient in the west widespread retail distribution business, to understand modern management, lack of professional managers, circulation and distribution technology theory weak. Most enterprises have not yet formed a complete, standardized operation and management system, a serious impediment to the development of the retail chain. Not only that, many enterprises do not pay attention to the establishment of chain distribution centers, merchandise purchase costs are high, poor circulation, cash flow difficulties, it seems the chain, in fact, was single shop
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