|
隨州翻譯公司關(guān)鍵字：Considerable number of retail firms are not market-oriented to direct marketing activities, not to meet consumer demand for the center and starting point, but to go along with the hot market, others, and tend to short-term behavior, do not focus on strategic planning, marketing, simple and extensive. Many retailers market position is not clear, "thousands of shops side" in serious condition. Business commodity, variety, price and store layout and function of the lack of operating characteristics, resulting in the same area, same grade, same type of competition between enterprises. Moreover, companies often immediate attention, still remain in the competition means price competition, there is no set up its own operating characteristics. Retail business is not enough emphasis on service, service industry as a whole lags behind. Many corporate philosophy merely sell goods in the level. The consequences of this: the customer and the merchant simply trading relationship, there is no loyalty at all. With consumers increasingly demanding quality of life, overall consumer spending patterns from the past "affordable", "tighten their belts" to today's "shopping personality", "health shop", "Happy Shopping "so" enjoy shopping "," experience shopping "," shopping experience "in height. In this situation, retail sales if you do not abandon the traditional concept, focusing on pre-sale, sale, all-round, the whole process of marketing services, to enable customers to get the shopping delivered value the most, in the future competition will be in a very passive position.Second, the western retail companies a competitive advantageRetail industry is characterized by the development of enticing, promising at the same time risky. World experience shows that a large number of small and medium retail enterprises to adapt to consumer demand, business strengths and play to keep the sales activity and so also has its own advantages, large retailers can not be replaced. We want to see highlights of the foreign-funded retail enterprises compared to the gap, but also see the Chinese retail enterprises have the advantage. Currently, the local advantage is the Chinese retail enterprises, but also the western retailers have the most important basic advantages. Accurately understand and firmly grasp the comparative advantages of its development as a competitive advantage in the west important task of the current retail business. Retail enterprises with foreign competition and cooperation in the contest, the advantages of western retailers in the following areas.1 adaptive advantage on the marketLocal consumers and businesses have on the local natural and cultural adaptability, and foreign enterprises to adapt to the characteristics of the consumer requires a longer-term process. Transnational retail enterprises are outsiders, its products and services to provide local consumers with a greater cultural differences, easy to form a certain distance. This distance includes the economic distance, political distance, social and psychological distance and cultural distance. The distance will hinder their adaptability to the market.
|